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Advice for the Young/36: People prefer natural medicines more when treating psychological than physical conditions, because they perceive natural drugs to be less likely than synthetic drugs to alter their true selves

Consumers prefer natural medicines more when treating psychological than physical conditions. Tianyi Li, David Gal. Journal of Consumer Psychology, June 24 2023. https://doi.org/10.1002/jcpy.1371

Abstract: Consumers generally prefer natural to synthetic drugs; a phenomenon known as the “natural preference”. Through six experiments and one archival study, the current research shows that while consumers have a general preference for natural drugs over synthetic drugs, this preference is stronger when the goal is to treat psychological rather than physical conditions. Process evidence indicates an important mechanism that explains the amplified natural preference for treating psychological conditions: consumers are more concerned about their true selves being altered when treating psychological conditions, and they perceive natural drugs to be less likely than synthetic drugs to affect their true selves. The current research provides novel insights into the natural preference. It also offers policy and managerial implications for marketin

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Advice for the Young/35: Self-reported pro-environmental behavior was highly exaggerated, especially by environmentalists

Identifying bias in self-reported pro-environmental behavior. Katharina Koller, Paulina K. Pankowska, Cameron Brick. Current Research in Ecological and Social Psychology, Volume 4, 2023, 100087. https://doi.org/10.1016/j.cresp.2022.100087

Abstract: Research on pro-environmental behavior (PEB) informs social policies and interventions, so the quality of PEB measurement is critical. Self-reported PEB measures in surveys often contain non-negligible measurement error that can bias estimates and lead to incorrect findings. Given the potential presence of error, we hypothesize that changes to the way self-reported PEB is measured might lead to systematic measurement errors that affect the validity of results. Study 1 (N = 951) showed that priming participants with related scales like environmentalist identity did not substantively change reported behavior (all ds ≤ 0.12). To investigate the possibility of overreporting without priming, Study 2 (N = 385) measured littering prevention behavior using the Unmatched Count Technique. A standard questionnaire format led to much higher reported behavior compared to the more anonymous covert condition, d = 0.53, and this effect appeared driven by participants who reported a stronger environmentalist identity. These results may help to explain some of the observed error in PEB measures. We suggest that researchers could reduce measurement bias with indirect questioning techniques.

Keywords: Pro-environmental behavior; Measurement error; Question-behavior effect; Social identity; Social norms; Social desirability bias

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Tre allegre ragazze accompagnano Josip Stalin alla pattumiera della storia. Ph Ferdinando Scianna, 1990

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